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招財進(jìn)寶·賀歲禮盒
2020,庚子鼠年,
意味著(zhù)將要開(kāi)啟一個(gè)新的生肖輪回。
祈福,成為人們
在面對“新開(kāi)始”時(shí)的共通心境。
壺的設計,由一個(gè)圓開(kāi)始。
圓,是圓滿(mǎn)、周全。
設計靈感·招財鼠
茶器,
避開(kāi)鼠元素的簡(jiǎn)單植入,
而是采用象形的設計手法,
以圓雕工藝將福鼠導入器身。
壺流?合掌祈福
器型圓碩,
吉祥有福相。
將前肢化為壺流,
合掌胸前,
每次出湯,
都是祈福。
手柄?財富尾隨
采用寫(xiě)意的手法,
塑造了一只直立祈福的福鼠。
雙耳契合手握,
手感舒適。
茶海·祈福鼠
采用寫(xiě)意的手法,,
塑造了一只直立祈福的福鼠。
雙耳契合手握,
手感舒適。
壺承?聚寶盆
銅錢(qián)密布的聚寶盆壺承,
可做果盤(pán)。
內墊可移動(dòng),方便清潔。
茶杯?鼠寶寶
機靈的鼠寶寶,化身為茶杯,
貼地輕嗅,萌化人心。
茶罐?藏金閣
結合功能,
將鼠首化為罐蓋,
鼠身則融化進(jìn)罐身,
保證容量充足。
雕塑·隨身福
祈福雕塑,
身形小巧,
可隨身攜帶,
隨時(shí)為您祈福。
茶席禮包·一站配齊
禮盒包含優(yōu)質(zhì)桌旗1條、新春大禮包
茶席三件套1組;
盡善盡美,享受茶生活。
全新的人體工學(xué)
New Ergonomics
手工技藝
Perfect
Craftsmanship
藝術(shù)與生活結合
Impeccable mixture between
art and life
個(gè)人夢(mèng)想實(shí)現
realization of your
dreams
品牌(brangd)一詞來(lái)源于古挪威文字“brandr”意思是“烙印”,它非常形象地表達出了品牌的含義——“如何在消費者心中留下烙印?”品牌是一個(gè)在消費者生活中,通過(guò)認知、體驗、信任、感受,建立關(guān)系并占得一席之地,是消費者感受的總和。企業(yè)自身上能控制成本并不能產(chǎn)生利潤,只有當消費者產(chǎn)生購買(mǎi)后才能產(chǎn)生利潤,而能否讓消費者產(chǎn)生購買(mǎi)的欲望,品牌的力量就開(kāi)始顯現。品牌競爭屬于精神和心理層面的競爭,注重心理感受和情感滿(mǎn)足,品牌定位必須體現消費者心智空間的需求。企業(yè)的商品力弱,缺乏競爭優(yōu)勢,難以實(shí)現所有企業(yè)家夢(mèng)寐以求的附加值——高額利潤;因為附加值低,企業(yè)缺乏產(chǎn)品研發(fā)后勁、管理升級以及市場(chǎng)推廣的投入,沒(méi)有強勢的品牌競爭力,商品的市場(chǎng)競爭力就不敵競爭對手,其市場(chǎng)價(jià)值自然無(wú)從提升,由此帶來(lái)更低的附加值,企業(yè)水平的高低決定著(zhù)商家與商家之間的大小,也決定著(zhù)產(chǎn)品與產(chǎn)品之間的成功與失敗,更決定著(zhù)商家與商家之間的強大與弱小。在企業(yè)的發(fā)展過(guò)程中,品牌與產(chǎn)品價(jià)格有著(zhù)密切的關(guān)系,產(chǎn)品價(jià)格始終影響到企業(yè)的銷(xiāo)售業(yè)績(jì)及利潤,而決定產(chǎn)品售價(jià)的除了產(chǎn)品的性能、技術(shù)含量、用途等之外,往往還存在一個(gè)無(wú)形的東西,那就是企業(yè)品牌。巨大的中國市場(chǎng)已經(jīng)成為國內國際各企業(yè)共同爭奪的主戰場(chǎng),企業(yè)不論實(shí)力、不論規模、不論資歷,注定要在同樣的環(huán)境下求得生存、渴望發(fā)展。要想在競爭中勝出,必須將注意力集中于創(chuàng )造具有核心競爭優(yōu)勢的“強勢品牌”。強勢品牌終極目標是為獲得高額利潤和可持續高速發(fā)展。無(wú)形資產(chǎn)的重復利用是一種低成本的復制成功,只要有科學(xué)的態(tài)度與高度的智慧來(lái)規劃品牌延伸戰略,就能通過(guò)理性的品牌延伸與擴張,充分利用品牌資源這一無(wú)形資產(chǎn),實(shí)現企業(yè)與商家的跨越式發(fā)展。設計讓價(jià)值看得見(jiàn)。設計讓價(jià)值看得見(jiàn)。專(zhuān)業(yè)化的設計思想,是萬(wàn)仟堂產(chǎn)品設計機構自身價(jià)值之所以能不斷實(shí)現的優(yōu)勢,專(zhuān)業(yè)技術(shù)、敬業(yè)精神、鉆研態(tài)度是萬(wàn)仟堂贏(yíng)得業(yè)內人士贊譽(yù)的基石。萬(wàn)仟堂的設計不只是某個(gè)單一的物品或功能,它是一個(gè)龐大的構思集合,而這些設計都源于同一個(gè)主題思想——質(zhì)樸。全新的創(chuàng )作理念為陶藝世界帶來(lái)獨樹(shù)一幟的新鮮血液和煥然一新的視覺(jué)感受。科學(xué)管理、規范運作的經(jīng)營(yíng)模式,為優(yōu)秀人才提供了一個(gè)良好的發(fā)展平臺。萬(wàn)仟堂設計機構所特有的核心優(yōu)勢在于,萬(wàn)仟堂認為每件作品的存在都是一個(gè)生命的存在。萬(wàn)仟堂珍愛(ài)每一個(gè)生命,更如尊重生命一樣尊重每個(gè)產(chǎn)品的性格,主張以個(gè)性、差異界定作品的形象風(fēng)格,尋求簡(jiǎn)潔、有力的視覺(jué)語(yǔ)言表述,拒絕浮華、媚俗的表現形式,力求每一個(gè)創(chuàng )作均能成為陶瓷藝術(shù)的經(jīng)典,形成其獨特的特征。萬(wàn)仟堂,更愿與積極進(jìn)取的企業(yè)和同行共創(chuàng )品牌,同贏(yíng)天下。

The word “brand” derives from ancient Norway word “brandr”, which means “imprint”. It vividly expresses the meaning of “brand”, which means “How to leave imprints in the heart of customers?”. Brand is the important relationship between customers and products, which comes from the customers’ cognition, experience, trust and feelings in their daily shopping lives. It is the combination of customers’ feelings. Enterprises will not make profits only with the ability to control production cost. Profits can only be made if the products are purchased by customers. Brand is the power to lead the customers to have the desire to buy, and here comes the power of the brand.The competition of brand belongs to spiritual and psychological competition, which emphasizes on psychological feelings and emotional satisfaction. Brand positioning must reflect the mental requirements of customers.If the enterprise is not powerful in commodity strength and has poor competitive advantage, it is difficult for the enterpriser to realize his dream of added value, which is making high profits. Because of the low added value the enterprise lacks in product research and development, management upgrade and the investment of market expansion. So the enterprise doesn’t have powerful brand competitiveness. As a result, the market competence of products can not compete with that of its competitors and naturally its market value cannot be upgraded resulting in lower added value and weaker competitiveness. Hence, there is difference in the size of enterprises, difference of success and failure between products and difference of strength and weakness between enterprises. In the development of enterprises, brand name has a close relationship with the prices of products, for the prices of products have an influence on the enterprise’s income and profit. Besides the product’s technology and its application, the factors that decide the prices of products include an intangible one, which is the enterprise’s brand name. The huge market in China has become the main market that enterprises jostle with one another for. Enterprises are doomed to survive and fight for development in the same environment regardless of strength, scale and experience. In order to win in the heated competition, enterprises have to concentrate on making “powerful brand”, which helps to create core competitive advantage.The eventual goal of creating powerful brand is to make high profits and realize sustainable and quick development. The repetitive use of intangible assets is a kind of successful low
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