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16TH ANNIVERSARY

COMMEMORATIVE EDITION

TRIBUTE TO

LAO TZU

抱拙,即“抱樸守拙”的哲學(xué)思想,源自《老子》"見(jiàn)素抱樸,少私寡欲" 。成器鐵骨蒼勁,氣象厚重,養成后溫潤拙樸,承載著(zhù)時(shí)間的印記,值得珍藏。
Embrace clumsiness, that is, "embracing simplicity and guarding clumsiness" philosophical thought from the "Laozi" "see vegetarian embracing siplicity, less self-interested and less desirous" into the iron bones of a strong, heavy meteorological, and after the cultivation of the warmth of thesimplicity of the bearer of the imprint of time, it is worth treasuring.
SENSE OF DESIGN

采用似國畫(huà)中枯筆焦墨的筆法,描 摹壺身紋理,呈現黃金粗糲的金屬 質(zhì)感,以粗樸成雅器,藏巧于拙、 以退為進(jìn)。
Using the brushwork similar to the dry brush and scorched ink in Chinese painting, trace the texture of the pot body, presenting the metal texture of gold and coarse, using the rough and simple to become elegant, hiding the clever in the clumsy, retreating to advance.

Decades old

purple clay

存世量有限的老紫泥,歷經(jīng)數十年陳 腐,老紫泥在“利茶性”這一核心優(yōu)勢 上,可與優(yōu)質(zhì)紫砂泥料底槽清媲美 可有效提升口感。
The limited amount of old purple clay, which has been aged for decades, is comparable to the high quality Zisha clay, Dichaoqing, in terms of its core advantage of being "tea-friendly", which effectively enhances the taste.

Handmade Spirit

采用80目原礦泥粉,13年老師傅手 拉坯, 高難高整修出錯位胎體, 成壺 后進(jìn)行明針工藝,在坯體上進(jìn)行 刮壓, 使器表細膩,利于養壺。
Using 8o mcsh mincral mud powder, 13 ycars oldmaster hand pull the blank, high difculty and bighrcpair out ofthe misalignment ofthe body, afier thpot into thc ncodle process, scraping on the body, sochat the table is delicate, good for the pot.

The spout is

perfectly stitched

采用傳統紫砂的磨口工藝,壺身 和壺蓋嚴絲合縫,氣密性佳。
Using the traditional purple sand grinding process, the pot body and lid are tightly stitched, and the air tightness is good.

Traditional

purple clay pot

壺型致敬傳統紫砂,穩重大方,器身 采用現代幾何設計,塊面拼接,紫砂 撞色黃金水,視覺(jué)沖擊力強。
The shape ofthe pot payhomace to the traditionabaster. robust and gencrous and the body has a modergcomctric design with block splicing and alabasteclashing with the color of gold water for a strong impact.

When broken

the water is smooth

壺嘴呈倒三角形,出湯有力,水流 如注,斷水利落,出水順暢不流涎。
The spout is an inverted triangle, the soup is strong, the water is like a note, the water is broken, the water is smooth, and the water is not salivating.
全新的人體工學(xué)
New Ergonomics
手工技藝
Perfect
Craftsmanship
藝術(shù)與生活結合
Impeccable mixture between
art and life
個(gè)人夢(mèng)想實(shí)現
realization of your
dreams
品牌(brangd)一詞來(lái)源于古挪威文字“brandr”意思是“烙印”,它非常形象地表達出了品牌的含義——“如何在消費者心中留下烙印?”品牌是一個(gè)在消費者生活中,通過(guò)認知、體驗、信任、感受,建立關(guān)系并占得一席之地,是消費者感受的總和。企業(yè)自身上能控制成本并不能產(chǎn)生利潤,只有當消費者產(chǎn)生購買(mǎi)后才能產(chǎn)生利潤,而能否讓消費者產(chǎn)生購買(mǎi)的欲望,品牌的力量就開(kāi)始顯現。品牌競爭屬于精神和心理層面的競爭,注重心理感受和情感滿(mǎn)足,品牌定位必須體現消費者心智空間的需求。企業(yè)的商品力弱,缺乏競爭優(yōu)勢,難以實(shí)現所有企業(yè)家夢(mèng)寐以求的附加值——高額利潤;因為附加值低,企業(yè)缺乏產(chǎn)品研發(fā)后勁、管理升級以及市場(chǎng)推廣的投入,沒(méi)有強勢的品牌競爭力,商品的市場(chǎng)競爭力就不敵競爭對手,其市場(chǎng)價(jià)值自然無(wú)從提升,由此帶來(lái)更低的附加值,企業(yè)水平的高低決定著(zhù)商家與商家之間的大小,也決定著(zhù)產(chǎn)品與產(chǎn)品之間的成功與失敗,更決定著(zhù)商家與商家之間的強大與弱小。在企業(yè)的發(fā)展過(guò)程中,品牌與產(chǎn)品價(jià)格有著(zhù)密切的關(guān)系,產(chǎn)品價(jià)格始終影響到企業(yè)的銷(xiāo)售業(yè)績(jì)及利潤,而決定產(chǎn)品售價(jià)的除了產(chǎn)品的性能、技術(shù)含量、用途等之外,往往還存在一個(gè)無(wú)形的東西,那就是企業(yè)品牌。巨大的中國市場(chǎng)已經(jīng)成為國內國際各企業(yè)共同爭奪的主戰場(chǎng),企業(yè)不論實(shí)力、不論規模、不論資歷,注定要在同樣的環(huán)境下求得生存、渴望發(fā)展。要想在競爭中勝出,必須將注意力集中于創(chuàng )造具有核心競爭優(yōu)勢的“強勢品牌”。強勢品牌終極目標是為獲得高額利潤和可持續高速發(fā)展。無(wú)形資產(chǎn)的重復利用是一種低成本的復制成功,只要有科學(xué)的態(tài)度與高度的智慧來(lái)規劃品牌延伸戰略,就能通過(guò)理性的品牌延伸與擴張,充分利用品牌資源這一無(wú)形資產(chǎn),實(shí)現企業(yè)與商家的跨越式發(fā)展。設計讓價(jià)值看得見(jiàn)。設計讓價(jià)值看得見(jiàn)。專(zhuān)業(yè)化的設計思想,是萬(wàn)仟堂產(chǎn)品設計機構自身價(jià)值之所以能不斷實(shí)現的優(yōu)勢,專(zhuān)業(yè)技術(shù)、敬業(yè)精神、鉆研態(tài)度是萬(wàn)仟堂贏(yíng)得業(yè)內人士贊譽(yù)的基石。萬(wàn)仟堂的設計不只是某個(gè)單一的物品或功能,它是一個(gè)龐大的構思集合,而這些設計都源于同一個(gè)主題思想——質(zhì)樸。全新的創(chuàng )作理念為陶藝世界帶來(lái)獨樹(shù)一幟的新鮮血液和煥然一新的視覺(jué)感受。科學(xué)管理、規范運作的經(jīng)營(yíng)模式,為優(yōu)秀人才提供了一個(gè)良好的發(fā)展平臺。萬(wàn)仟堂設計機構所特有的核心優(yōu)勢在于,萬(wàn)仟堂認為每件作品的存在都是一個(gè)生命的存在。萬(wàn)仟堂珍愛(ài)每一個(gè)生命,更如尊重生命一樣尊重每個(gè)產(chǎn)品的性格,主張以個(gè)性、差異界定作品的形象風(fēng)格,尋求簡(jiǎn)潔、有力的視覺(jué)語(yǔ)言表述,拒絕浮華、媚俗的表現形式,力求每一個(gè)創(chuàng )作均能成為陶瓷藝術(shù)的經(jīng)典,形成其獨特的特征。萬(wàn)仟堂,更愿與積極進(jìn)取的企業(yè)和同行共創(chuàng )品牌,同贏(yíng)天下。

The word “brand” derives from ancient Norway word “brandr”, which means “imprint”. It vividly expresses the meaning of “brand”, which means “How to leave imprints in the heart of customers?”. Brand is the important relationship between customers and products, which comes from the customers’ cognition, experience, trust and feelings in their daily shopping lives. It is the combination of customers’ feelings. Enterprises will not make profits only with the ability to control production cost. Profits can only be made if the products are purchased by customers. Brand is the power to lead the customers to have the desire to buy, and here comes the power of the brand.The competition of brand belongs to spiritual and psychological competition, which emphasizes on psychological feelings and emotional satisfaction. Brand positioning must reflect the mental requirements of customers.If the enterprise is not powerful in commodity strength and has poor competitive advantage, it is difficult for the enterpriser to realize his dream of added value, which is making high profits. Because of the low added value the enterprise lacks in product research and development, management upgrade and the investment of market expansion. So the enterprise doesn’t have powerful brand competitiveness. As a result, the market competence of products can not compete with that of its competitors and naturally its market value cannot be upgraded resulting in lower added value and weaker competitiveness. Hence, there is difference in the size of enterprises, difference of success and failure between products and difference of strength and weakness between enterprises. In the development of enterprises, brand name has a close relationship with the prices of products, for the prices of products have an influence on the enterprise’s income and profit. Besides the product’s technology and its application, the factors that decide the prices of products include an intangible one, which is the enterprise’s brand name. The huge market in China has become the main market that enterprises jostle with one another for. Enterprises are doomed to survive and fight for development in the same environment regardless of strength, scale and experience. In order to win in the heated competition, enterprises have to concentrate on making “powerful brand”, which helps to create core competitive advantage.The eventual goal of creating powerful brand is to make high profits and realize sustainable and quick development. The repetitive use of intangible assets is a kind of successful low
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